BEYOND THE BUT™
You Already Know What to Do in Your Business. So What's Stopping You From Doing It?
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A 90-Day Subconscious Business Coaching Program for entrepreneurs, business owners, coaches, consultants, and professionals ready to uncover the subconscious patterns interfering with how they show up, make decisions, sell, and take action.
Powered by The ASK Method™
You may not need another strategy. You may need to understand what's stopping you from consistently executing what you already know.
Mindset. Courage. Action. Alignment.
You Know What You Need to Do.
BUT Something Keeps Getting in the Way.
You know you should follow up with the lead. Make the offer. Raise your prices. Post the content. Have the conversation. Make the decision.
You've probably read the books, listened to the podcasts, taken the courses, or learned enough about business to know what your next move should be.
But when it's time to actually do it, something happens.
You procrastinate on the task that matters. You lower the price because asking for more feels uncomfortable. You avoid following up because you don't want to seem pushy. You stay behind the scenes because visibility means being seen and judged. Or you overthink a decision until doing nothing feels safer than making the wrong one.
These may look like different business problems.
But what if they're different versions of the same pattern?
I know what I need to do, BUT...
That's where the work begins.
What If the Problem Isn't the Strategy?
Business coaching often focuses on what to do next: the strategy, offer, marketing, sales process, or action plan.
And strategy matters.
But there's another part of the equation:
The person who has to execute it.
You can have the right offer and still be afraid to sell it. You can know your value and still undercharge. You can have a clear next step and still find yourself procrastinating, overthinking, or second-guessing it.
Sometimes what's getting in the way is a fear, belief, emotional response, or subconscious pattern influencing how you act in your business.
That's the difference Beyond the BUT™ is designed to address.
INTRODUCING BEYOND THE BUT™
Go Beyond What's Getting in the Way.
Beyond the BUT™ is a 90-Day Subconscious Business Coaching Program designed to help you identify the patterns interfering with your ability to consistently take action in business.
Over approximately 12 weeks, we'll identify what's happening underneath the behaviors that keep repeating, work on changing your relationship with those patterns, and connect that internal work to measurable action in your actual business.
This isn't about spending 90 days analyzing yourself.
It's about understanding the pattern, working with it, and moving forward.
THE ASK METHOD™
From Awareness to Action
Beyond the BUT™ is powered by The ASK Method™, a three-stage framework for identifying what's getting in the way, working with it, and putting the shift into action.
A: Awareness™
Discover the BUT™
Get clear on what you want and identify the fears, beliefs, emotional responses, and subconscious patterns that may be influencing how you sell, price, decide, communicate, lead, and show up.
The question shifts from "Why can't I just do this?" to "What's actually getting in the way?"
S: Shift™
Change What's Underneath
Work on changing your relationship with those patterns through coaching, subconscious work, reframing, emotional intelligence, visualization, and hypnotherapy-based techniques where appropriate.
The goal isn't to eliminate every uncomfortable feeling. It's to stop automatically allowing that feeling to make the decision for you.
K: Keep Moving™
Turn the Shift Into Action
Every week, you'll have an ASK of the Week™, one specific action connected to your real business.
Make the offer. Follow up. Raise the price. Post the content. Have the conversation. Make the decision.
The goal isn't simply to think differently. It's to show up differently in your business.
YOUR 90-DAY JOURNEY
What the 90 Days Look Like
MONTH 1: AWARENESS™
Discover the BUT™
Identify what you want, where you're getting stuck, and the subconscious patterns that may be influencing your business decisions and actions.
MONTH 2: SHIFT™
Change What's Underneath
Work on your relationship with the fears, beliefs, and patterns you've uncovered through coaching and subconscious-based techniques.
MONTH 3: KEEP MOVING™
Turn the Shift Into Action
Apply the internal work to your actual business through implementation, accountability, and your weekly ASK of the Week™.
HOW IT WORKS
Coaching + Accountability + Action
Every Tuesday
90-Minute Live Group Subconscious Business Coaching
Work through the patterns, decisions, challenges, and real business situations you're currently navigating.
Every Thursday
15 to 20-Minute Private Progress & Accountability Call
A focused individual check-in on your progress, what's coming up, and your ASK of the Week™.
Every Week
ASK of the Week™
One specific action to move something forward in your actual business.
We're not just identifying what's holding you back. We're practicing what it looks like to move beyond it.
WHAT YOU RECEIVE
Everything Included in Beyond the BUT™
12 Live 90-Minute Group Coaching Sessions
Weekly Subconscious Business Coaching throughout the 90 days.
12 Private Progress & Accountability Calls
15 to 20-minute individual check-ins every Thursday.
Beyond the BUT™ Workbook
Structured exercises and reflections to support the coaching process.
Beyond the BUT™ Business & Mindset Assessment
Identify where you are, what you want, and where patterns may be showing up.
The ASK Method™ Framework
Awareness™, Shift™, and Keep Moving™.
Weekly ASK of the Week™ Challenges
Turn what you're learning into action inside your business.
Limited Monday to Friday Coaching & Accountability Support
Day 1, Day 45 & Day 90 Progress Assessments
Personalized Next 90-Day Action Plan
Guided Subconscious Exercises
Including hypnotherapy-based techniques where appropriate.
WHO IT'S FOR
Tired of Saying, "I Know I Need to Do It, BUT..."?
Beyond the BUT™ may be for you if:
☑️ You know what needs to be done but keep procrastinating.
☑️ You struggle to ask for the sale, follow up, or charge what you're worth.
☑️ You overthink decisions and second-guess yourself.
☑️ You struggle with visibility, rejection, or imposter syndrome.
☑️ You've learned the strategies but struggle to consistently execute them.
☑️ You're ready to understand what's underneath the pattern and take action.
You don't have to lack ambition to get stuck. Sometimes knowing what to do and actually doing it are two different things.
WHO IT'S NOT FOR
Beyond the BUT™ Won't Be the Right Fit for Everyone.
This program may not be for you if:
❌ You only want business tactics, templates, or marketing strategies.
❌ You're looking for a quick fix.
❌ You're unwilling to examine the patterns influencing your behavior.
❌ You don't want accountability or action between sessions.
❌ You want someone else to make your business decisions for you.
❌ You're looking for guaranteed business or financial results.
This work requires honesty, participation, and a willingness to take action.
THE PHILOSOPHY
Is Your BUT Bigger Than Your Ask?™
You want to raise your prices, BUT you're afraid the client will leave.
You want to make the offer, BUT you're afraid of hearing no.
You want to become more visible, BUT you're worried about being judged.
You know what needs to happen next, BUT you keep telling yourself you'll do it later.
Sometimes that BUT is protecting you from rejection, embarrassment, uncertainty, visibility, failure, success, or another experience you've learned to avoid.
That idea is central to Frankie's book. It describes the BUT as a form of protection that can keep someone safe from rejection or exposure while simultaneously preventing growth. The book also applies the concept directly to business through the example of a client who knew he was undercharging but still struggled to ask for more.
Beyond the BUT™ brings that philosophy into your business.
The book introduces the question.
Beyond the BUT™ helps you do the work.
The ASK Method™ gives you the framework to move through it.
Your BUT doesn't have to disappear before you move. You can learn to recognize it, understand it, and choose what happens next.
INVESTMENT
Your Next 90 Days
If you already know many of the actions your business requires, your next investment may not be more information.
It may be understanding what's preventing you from consistently acting on it.
PAY IN FULL
$3,500
PAYMENT PLAN
3 Monthly Payments of
$1,250
Total Investment: $3,750
ENROLL TOGETHER
$3,000
Per Person
Available when you enroll together.
Go through Beyond the BUT™ with someone alongside you and create an additional layer of accountability and support throughout the 90 days.
Enrollment begins with a Discovery Call so we can discuss where you are, what you want from the next 90 days, what's getting in the way, and whether Beyond the BUT™ is the right fit.
WHAT CLIETS ARE SAYING
What Happens When You Move Beyond the BUT?
Veronica Corona
[Profession/title]
Rick
[Profession/title]
MEET FRANKIE
I'm Frankie Martinez.
I'm a Certified Hypnotherapist and Subconscious Business Coach with approximately 16 years of experience helping people identify and work through subconscious patterns, limiting beliefs, fears, emotional blocks, and behaviors that can interfere with their personal and professional growth.
My approach combines coaching, emotional intelligence, subconscious work, visualization, reframing, accountability, and hypnotherapy-based techniques where appropriate.
My work is built around a simple question:
What if the thing standing between you and what you want isn't that you don't know what to do?
That's the philosophy behind Is Your BUT Bigger Than Your Ask?™ and the work we'll do inside Beyond the BUT™. Through The ASK Method™, we'll move from Awareness™ to Shift™ to Keep Moving™, connecting the internal work to what you're actually trying to accomplish in your business.
Because insight matters. What you do with it matters more.
FREQUENTLY ASKED QUESTIONS
Questions Before You Book?
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Not exactly. Business strategy matters, but Beyond the BUT™ focuses on the person responsible for executing that strategy. The program explores subconscious patterns, fears, beliefs, and emotional responses that may be interfering with how you take action in your business.
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Both. You'll participate in a 90-minute live group Subconscious Business Coaching session every Tuesday and a private 15 to 20-minute progress and accountability call every Thursday.
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Frankie incorporates hypnotherapy-based techniques where appropriate alongside coaching, emotional intelligence, subconscious work, visualization, reframing, and accountability.
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You'll complete a Day 90 progress assessment and receive a Personalized Next 90-Day Action Plan to help you continue applying what you've learned.
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Yes. The Enroll Together option is $3,000 per person when two people enroll together, creating an additional layer of accountability and support throughout the program.
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No. The first step is to book a Discovery Call. You'll discuss where you are, what you're working toward, and whether Beyond the BUT™ is the right fit before moving forward.
What Could Change If Your BUT Stopped Making the Decision?
Think about the action you've been avoiding.
The price you haven't raised. The offer you haven't made. The follow-up you haven't sent. The decision you've been overthinking.
You probably already know what at least one of them is.
And you probably have a BUT attached to it.
Beyond the BUT™ gives you 90 days to identify what's underneath the pattern, work on changing your relationship with it, and put that work into action through The ASK Method™.
Your First ASK Is Simple.
Book Your Discovery Call.
We'll talk about where you are, where you want to go, what's getting in the way, and whether Beyond the BUT™ is the right fit.
Beyond the BUT™
A 90-Day Subconscious Business Coaching Program
Powered by The ASK Method™
Mindset. Courage. Action. Alignment.